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How are Short Video Platforms Taking Over Influencer Marketing?
August 26, 2021

How are Short Video Platforms Taking Over Influencer Marketing?

Short videos and Influencer marketing? Umm., you won’t find a better love story than this! The audiences’ attention span has decreased with time. Thus, our creators have been devoting their efforts to increasing audience engagement through short video content. Oh well, these videos have proven to have a better retention rate and capturing attention. Do […]
influencer whitelisting
August 19, 2021

Everything you need to know about Influencer Whitelisting

As the Influencer Marketing industry is evolving so are the social media platforms that  support the creators and are helping them grow!  From building brand content tags to implementing monetization opportunities for creators on both Facebook and Instagram, Brands and creators have built more meaningful connections to create advertising content.  There are many creators all […]
Fintech
August 13, 2021

Why should Fin-Tech Brands invest in Influencer Marketing?

Since the time covid has entered our lives everything has changed and people are on their phones most of the time. Everything is turning digital these days and that’s the reason why most marketers are shifting from traditional marketing to Online/Digital marketing.  One such example of digital marketing is Influencer Marketing. A large number of […]
The rise of Audio Influencers
August 10, 2021

The rise of Audio Influencers

For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially.  Content creators went […]