LinkedIn Marketing – Best Way to Do Your Business
If you are someone who wants to focus more on your brand and make great business connections, then LinkedIn is the best platform for you.
More than 30 million companies today use LinkedIn for business. Wait, not only for recruiting talent but even for networking, connecting, and selling their services.
LinkedIn marketing can turn powerful for you if you use the right strategy for this platform.
However, we have seen many individuals and even businesses making a common mistake – Not completing their profile!
When you plan to strategize for LinkedIn, the first and foremost thing to do is to complete your business profile. It can increase the visibility of your brand, tell your story, and help you connect with people emotionally.
After you do that, align these following tips with your marketing strategy to make the most out of this platform!
1) Optimize your posts through relevant content!
If your content is not reaching your target audience, are you doing it all right? Maybe not! So, what can you do to amplify your reach?
Start creating content based on the interests of your audience. You may not be aware, but LinkedIn’s algorithm ranks posts based on engagement, connections, and interest relevance.
For example, tell your brand story or behind the scenes of your business. There are countless people waiting to hear your side of the story!
Besides, use relevant keywords because they improve your reach and help in driving quality traffic to your LinkedIn page. However, ensure that you use keywords in your page description too. It’s because everyone wants to top the search results when people search for particular keywords or phrases.
Thus, play clever with your content as well as keywords!
2) Leverage rich media!
No matter what social media platform, photos & videos have always been performing better compared to text-based posts.
According to LinkedIn, posts with images receive 98% more engagement than posts without images. Unlike other platforms, LinkedIn videos auto-plays whenever a user scrolls through them. Hence, it’s not a surprise that it captures audiences’ attention easily.
Also, do you know what other types of posts perform well on LinkedIn? Carousel posts! These posts are informative, engaging, and visually appealing as well. Recently, many brands have switched to carousel posts whenever they want to pass crucial information.
3) Make use of LinkedIn Live!
Relevant content – ✓
Use of videos & images – ✓
Quality Keywords – ✓
But are you still doing enough? All the above-mentioned pointers may help you optimize your reach, but there is no harm in doing more! So why not align the LinkedIn Live feature in your LinkedIn marketing strategy?
In these times, one of the most effective ways to spread information or brand message is through LinkedIn Live! You can conduct webinars, live sessions, interviews, or even host an event through this feature.
If you are still not convinced, let us finally disclose it to you – It provides 24 times more engagement than a static video post. Now, who might not optimize this feature even after knowing this?
However, here’s a quick tip! Before conducting any live session on LinkedIn, ensure that you spread awareness about the same on every platform you are present! Or else who will they know that you are hosting a live session.
4) Post at the right time!
Imagine how you would feel if you had to wait for your date for a pretty long time? Annoying? Frustrated? Impatient? We guess everything :p
Well, LinkedIn is no different. If you forget to post at the right time, it might rank your posts lower and decrease your engagement rate. Oops, this doesn’t seem like any professional date!
Everyone wants their content to be on top of their audiences’ feed, and so do you! So, you cannot afford to waste time before posting.
Don’t worry if you still haven’t found out the best time to post. We are here to save your time!
After considering all the time zones, Sprout Social concluded, the best time to post on LinkedIn is between 8 am to 3 pm. However, one can get a maximum number of engagements on Wednesday from 9-10 am.
But, you can always experiment with days and timings and look into what works best for you.
Pro tip: Create a content calendar and schedule your posts in advance. It is important to keep your content marketing well-organized!
5) Identify the right audience!
Narrowing down your audience will help you in building an effective strategy. Plus, identifying the right target audience can make them easily relate to your content and drive interest towards your brand.
But do you know LinkedIn is a step ahead of other social media platforms when it comes to targeting? Don’t believe us? Let us tell you!
Companies can target their posts with LinkedIn’s organic targeting option for posts. The targeting is based on your company’s follower profile data, which includes organization size, industry, job, location, seniority, and language preference. It gives businesses the ability to tailor content to specific audiences.
However, to optimize this feature, you must have a minimum of 300 followers on your page.
6) Gain insight through LinkedIn analytics!
Often marketers fall into a dilemma of analyzing the success of their content strategy. This is where analytics comes into the picture.
Analytics can help you identify the strength and weaknesses of your strategy and allow you to optimize it effectively. With the help of metrics, you can easily see what worked well for you and what didn’t.
Since we are talking about LinkedIn Analytics, it can help you measure the number of people who viewed your content. And it even provides demographic information about the users who follow you and visit your page.
Growing on LinkedIn requires a different strategy from other social media platforms as it demands professional content with a pinch of storytelling.
So brace yourselves up, useful tips, and start creating an effective yet powerful LinkedIn Marketing Strategy!