[vc_row][vc_column][vc_column_text] Marketing has become even more challenging amidst the pandemic. Brands are choosing to go all-digital to stay connected with their audience. COVID-19 has made people more sensitive & careful and has restricted them to step outside. It has pushed brands to focus more on their marketing efforts because one wrong step in their marketing […]
Mother’s day has become one of the most celebrated occasions to honor motherhood and the influence of mothers in society. Families celebrate this day by gifting special things, singing songs, and going the extra mile to spread happiness around every mom. However, it’s not only the families but even brands look forward to this special […]
Has it ever happened to you that you have been finding some answers on Google, but you ended up on Quora? You might have or still might have not! But the people who do end up reading some answers on Quora may wonder why people use this platform. Let us answer this question for you. […]
Social media is a great communication tool not only for brands, but for everyone who wants to share their voice. Social platforms like Instagram, YouTube, Facebook, etc., are not only for sharing aesthetically pleasing content but breaking stereotypes too. Today, having a social media presence is a necessity for brands because it is the right […]
The IPL season is back in the play, and Indians are all set for the thrill and excitement to cheer their favourite teams. Always been looked at as a sports festival, it is a hub of zeal and enthusiasm. However, due to the pandemic, viewers are restricted to watch the matches on their television screens. […]
Influencer marketing has gained immense popularity within years. It has successfully created many marketing opportunities for big brands and startups. Brands are opting for this marketing form to tap into the right target audience. But even after knowing its importance, some myths are pulling these brands away from influencer marketing. A lot of misconceptions are […]
In this digital era, building a social media strategy is not enough. Remember to monitor your social media metrics. These metrics give you a deeper insight into your brand strategies. In a world where everything is constantly changing, focusing on details is necessary. Today, if you cannot calculate the outcomes, then these plans and strategies […]
Since Holi is around the corner, there is already tremendous excitement. Many brands have started leveraging their creativity for the festival. But, this should not be it. Brands should also work around themes that give the essence of the festival to its audience. It’s because festival marketing humanises a brand and makes it look more […]
[vc_row][vc_column][vc_column_text] The right colour is essential for branding because it leaves a lasting impression on your audience. It helps consumers to associate with you, increasing the chances of brand recognition. Colours are not only a fundamental element for brands but influencers too. Every colour defines something. Every colour has a meaning. Adding colours will make […]
There is no better time to think about growing your YouTube channel. But why “now”? YouTube is the second-largest search engine in the world in and of itself. In a day and age where we spend more than 6 hours a day consuming video content, it becomes important to cater to the binge-watching tendencies of […]
