MEME MARKETING: THE NEXT BIG THING OR JUST A TREND
Recently, We visited a dhaba at CP, Delhi wherein we saw a board with Paresh Rawal’s popular Meme inspired from “Yeh daru nahi re baba dawai hai” from the movie “Phir Hera Pheri” on it. And at that moment we got curious about how far memes have come and it seems to us that it ain’t stopping anytime soon.
Traditional marketing has been overshadowed by modern marketing techniques. Brands are coming up with new and innovative marketing strategies to attract their audience and why shouldn’t they? Since The average time a person spends on their social media is approx 2 hrs/day so you would probably come across memes several times a day. Taking this into consideration, many brands across various industries are taking advantage of this online trend to attract more attention on social media.
NOW THE QUESTION ARISES, WHAT EXACTLY IS MEME MARKETING?
Meme marketing is basically the fun use of social media memes to promote brand awareness in such a way that it stays on viewers’ minds for a long time. It comes under viral marketing. The brands are continuously trying to create catchy content which people can share and hence potentially go viral.
Let’s go ahead and check out some brands using memes to leverage their business.
TOP 5 BRANDS THAT ARE DOING MEME MARKETING THE RIGHT WAY!
Zomato Meme Marketing
If you love food and memes both, you need to check out @zomato Instagram page.
Trust us, You will thank us later. They have all kinds of relatable memes and the apple of our eye is their Instagram reels section which is one of the major reasons for their immense popularity among Gen-Z.
2. TINDER INDIA
One of the popular Dating Apps @tinder_india is employing a hell lot of memes on its Instagram account. Tinder also did meme marketing through Influencers, The influencers in the meme community helped the brand drive growth. But, We wonder if memes are the only reason for their increasing popularity or Is it something else … .shhhhhh!!
The super-popular OTT platform, Netflix needs no introduction. Honestly, We can’t decide what is better, Web-Series OR their Memes. Don’t believe us? Check out @netflix IG account. One of the reasons behind the large fan base of Netflix through their meme marketing is that they ask their users to create and share relatable memes which lead to curiosity among its audience.
4. Brand Factory
Either we say Brand Factory or Offers, It would mean the same. Brand Factory has a wide range of clothing brands under one roof, along with it they have some amazing offers that attract an extensive range of buyers. Going with the trend, Brand Factory resorted their offers to memes like the one above.
5. ALT BALAJI
@altbalaji another OTT platform that is about to reach 1M followers Milestone on Instagram promotes its latest shows and movies using funny, relatable memes and reels.
So, If you are an active social media user, We wonder if you weren’t able to recall any of the above memes as each one of them gained immense popularity at their time.
Hence, We can unquestionably say that meme marketing is here to stay and is not just a trend. What is your viewpoint on this new marketing technique used by a lot of brands? Tell us in the comment section below.