An influencer marketing platform that connects brands with 20+ categories of social media influencers across 3 social networking platforms in India.

How To Convert Your Customers Into Affiliates?

To grow your brand, you definitely need to promote it. Social media and traditional marketing are some of the best ways to do so, you even need affiliates to bring your business to the eyes of a large audience.

However, finding the right affiliate can be a little tricky. Well, you don’t need to worry about it because you have got your loyal customers. Don’t you think your customers would be great affiliates for your brand?  Damn, they would, definitely. After all, who can better promote your brand than your own customers?

They are ideal people to help you grow your brand. The question, however, is, how will you convert your customers into affiliates?

It’s pretty simple! We will provide you with a few tips on how you can get your customers to promote your business.

1) Spread the Word!

The internet has opened up numerous possibilities for you. So, why not use them as an advantage?

a. Emails – Send personalized emails to your customers about your affiliate program and let them know how they can join the same.

b. Promote on Social Media – Post about your affiliate program on your social media channels and invite your customers and followers to be a part of it.

c. Blog Posts – It is a great way to tell your customers about the affiliate program in detail. Add CTA’s as well to encourage them to join the program.

2) Provide Good Customer Service!

54% of people say that good customer service impacts their purchasing decisions. This is a pretty huge reason why providing good customer service should be your priority.

A customer can only be your brand’s affiliate when he trusts your product or service & would love to invest in it. Moreover, they will refer your product or service to others as a result of excellent customer service as well. There might be higher chances that will be interested in your affiliate program.

Thus, ensure that you never compromise on the quality of your customer service.

3) Connect With The Right Customers!

Although you have a pool of customers, you cannot make everyone an affiliate for your brand. As a business, you will want to rely on someone who can promote your product or service actively.

Instead of asking the new customers, ask the older ones who have already invested in your product or service and are still doing it. We bet no one can be a better affiliate than them.

However, keep one thing in mind. You should have different customers as affiliates and not just the ones with good social media followings. These customers will not only spread word of mouth but even refer to others in a more personalized way.

4) Easy To Sign-up Affiliate Program!

Do you want your customers to turn into affiliates with fewer complexities? Then ensure that your affiliate program is an easy & accessible program. Pssst! We are dropping more tips for it because we thought you might need them.

The onboarding process should be thorough & smooth. Don’t forget to have a dedicated affiliate page that details all the aspects of your program.

Remember, keeping the process simple will make your customers resist detaching from your program!

5) Communicate With Affiliates Frequently!

Affiliate marketing is quite a new & tricky concept for many people, including your customers. Thus, as a brand, make sure you communicate well with them.

Provide them proper guidance & assistance for your affiliate marketing program, and solve all their queries. Showing that you care for your customers indeed helps in growing your business to a greater extent.

6) Personalize Your Business!

Here’s one more way to show your customers that you genuinely care. Recognize special events like your customer’s birthdays, business anniversaries, or achievements. You can send personalized emails to them or even offer some amazing discounts.

Gestures like these will make you trust them in the long run. Or should we say, such gestures might even encourage them to be a part of your affiliate program!

We have done our work already. Now it’s your turn to convert your customers into affiliates!

Post a Comment