5 Effective Tips To Use Influencer Marketing During The Festive Season
India will once again be able to freely celebrate its holidays this year after missing out on two festive seasons due to Covid19 and its associated restrictions. And in India, celebrations would not be complete without the associated splurging on things like food, attire, decorations, and outings. The advertising sector is eagerly anticipating this period. especially this year, when it almost feels like things are returning to how they were before the pandemic. With the rise of social media influencers with follower counts in the millions, businesses are tapping into this audience as a source of cheap but effective promotion. If you are wondering how you can use influencer marketing to grow your business during this festive season, read on for some excellent tips on how you can do so.
- Plan Your Influencer Marketing Campaign Early
The best way to carry out influencer marketing during the festive season is to plan your campaigns early. You should have a clear idea about your goals, target audience, and budget for the entire season. You should also check for the availability of influencers for your campaigns.
If you are running an eCommerce business, then you can plan your campaign to get the products from the brands early. This will help you get the products delivered to your customers on time. You can also plan your campaigns to get featured by influencers in the right seasons.
Booking influencers for campaigns beforehand will give you the benefit of getting your favorite influencers onboard for the campaigns. To do so, you should plan your goals wisely so that you can get expected influencers and results.
- Choose The Right Platform For Your Campaign
The first thing to decide while planning your influencer marketing campaign is the social media platform where you want to conduct your campaign. You must consider all social media platforms such as Instagram, YouTube, Snapchat, and Twitter before choosing the right one. You need to take into consideration where your target audience is present in the majority. For example, If you have a food business you can conduct your campaign on Instagram. Similarly, if you have a B2B business you can consider promoting it on LinkedIn.
When it comes to choosing the right platform for your campaign, you must also consider the cost involved. Some social media platforms charge you a very high fee for advertising, whereas some are free. You can also use paid advertising in combination with influencer marketing to increase the reach of your campaign.
- Incorporate Live Streaming During The Festive Season
Another interesting way to use influencer marketing during the festive season is to get your influencers to do live streaming of their gift-unwrapping. This is one of the most viewed videos on YouTube during the festive season. You can get your influencers to do live streaming of their gift-unwrapping on YouTube and tag their followers to be a part of their gift-unwrapping. This is a great way to increase the reach of your campaign, and YouTube will also feature it on its homepage. This means your campaign will be in front of a huge audience, which is exactly what you want during this festive season. Another way to utilize live streaming during the festive season is to get your influencers to start their streaming early.
- Use Paid Advertising In Combination With Influencer Marketing
You can also use influencer marketing in combination with paid advertising. This means that you should use paid advertising to place your campaign in front of a broader audience, whereas influencer marketing will help you to get your campaign in front of the people who are likely to buy it. Also including paid advertising in combination with influencer marketing will give you a genuine, organic audience.
This is a great strategy to use during the festive season. This is because people are actively looking for gifts to buy for their loved ones. You can use paid advertising to promote your campaign to a broader audience and get people interested in your products/services. You can then reach out to these people through influencer marketing to tell them more about your products/services. This way, you will reach out to a larger audience and make more sales during the festive season.
- Create Compelling Offers & Have Influencers To Promote It
Brands can level up their revenue by using the marketing campaign of offering eye catching offers during the festive season. Having Influencers coming into the picture to promote it will get your brand a large amount of visibility. Announcing new product launches or lucrative festival offers can draw people instantly to your page. This can play a major part in capturing consumer interest and increasing sales. For instance, certain fashion platforms offer a buy one get one free option during the festive season which a lot of people wait for.
Having pointed out 5 strategies regarding Festive Marketing, let’s talk about one of our favorite Festive marketing campaigns by Kinnect.
HDFC Bank’s Festive Treats 2.0 influencer-driven campaign by Kinnect
Last year, HDFC Bank and Kinnect used Instagram’s #AddAnAd campaign to leverage influencer marketing from virtually every other brand on the platform to promote Festive Treats. Almost all Instagram influencer ads were followed by an HDFC Bank story explaining how to purchase that product with an HDFC Bank Festive Treats offer. This year, consumers had the option of using EasyEMI options and loans to purchase new technology, dream bikes, homes, and cars, taking the concept of the campaign Now All is Possible one step further and demonstrating the comprehensiveness and variety of the offers.
Celebrity influencers who were a part of this campaign were: Ali Fazal, Radhika Apte, Yami Gautam, and R Madhavan.
The #AdAnAdd campaign deeply personalizes promotions and speaks to the holiday shopping needs of every Indian. It spreads holiday cheer and emphasizes that there are more reasons than ever to celebrate. In just 48 hours, the campaign generated 20 million impressions and more than 1 million interactions.
Bottom Line
As you can see from the points listed above, the best time to use Influencer marketing is during the festive season. You can get many benefits from these tips, but you must plan it. You must also choose the right platform for your campaign and incorporate live streaming during the festive season. You must use paid advertising in combination with Influencer marketing to reach out to a large audience and make more sales during the festive season.
If you’re looking to leverage Influencer marketing during festivals, now is the time to reach out to us!
And, Happy festivities lovelies! 🎅🎄🎁
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