The concepts of independence and freedom are prized by people all over the world. India celebrates its independence with zeal and fervor, just like every other nation. It goes without saying that the effects of this celebration will be felt online. Saffron, white, and green are widely used, especially in viral videos, images, and other […]
India will once again be able to freely celebrate its holidays this year after missing out on two festive seasons due to Covid19 and its associated restrictions. And in India, celebrations would not be complete without the associated splurging on things like food, attire, decorations, and outings. The advertising sector is eagerly anticipating this period. […]
New social media stars are emerging from all corners of the world. They’re influencers with a local following, and they’re influencing their viewers to love where they live, one YouTube video at a time. These influencers aren’t just posting pictures of their day-to-day life, they’re making videos that document their unique experiences and perspectives as […]
Online markets and retailers are facing more competition than ever. Many offline retailers have chosen online platforms amid the epidemic to adapt to the situation. As a result, firms and their marketing specialists have devised fresh marketing tactics. Social commerce is among those successful tactics. The eCommerce Umbrella includes it. Influencer marketing paired with social […]
The best cruelty-free and vegan beauty companies in India take a comprehensive approach, using potent ingredients that are soothing to sensitive skin while yet being very effective. They provide several of the most potent formulae and colored products on the market and many are made using traditional recipes and techniques specifically for Indian skin types. […]
What is ASMR? ASMR stands for Autonomous Sensory Meridian Response. ASMR triggers a tingling sensation that can be felt from the top of your head to the tip of your pinky toe. ASMR produces a feeling of euphoria, thus giving marketers a wide window of opportunity to capitalize on their products. ASMR has a lot […]
What comes to your mind when you think of an influencer endorsing a product? Is it a curiously positioned energy drink bottle or is that a product being subtly flexed? Although this kind of influencer marketing was once limited to social media sites like Facebook and Instagram, now LinkedIn is on its way to overtaking […]
YouTube has given a platform to all, so why shouldn’t the kids of this generation utilize its full potential too? Influencer marketing is advancing at a higher pace, allowing thousands of creative ‘keedas’ at home to become independent. From fashion DIY hacks to fun cooking videos, the kid community on YouTube has it all! All […]
Instagram has started an initial test of its Creator Marketplace for Instagram, which has been developing for some time. Brands in the U.S.A may access the marketplace solely via invitation at the moment. Brands invited to the marketplace may filter creators by gender, age, size of followers, and preferences using the desktop interface within Meta […]
In 2025, sustainability is no longer optional, it’s essential. Across India and beyond, a new wave of sustainability influencers is transforming the way we think about eco-conscious living.Over 60% of urban millennials report actively choosing brands with sustainable practices , and these digital leaders are showing how small, mindful choices, from zero-waste swaps to ethical […]
