Industry Trends

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The rise of Audio Influencers
August 10, 2021

The rise of Audio Influencers

For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially.  Content creators went […]
B2B Brands that Aced Influencer Marketing
August 5, 2021

B2B Brands that Aced Influencer Marketing

The recall value of well-executed influencer marketing campaigns has been doing wonders. And that’s what has driven brands crazy over leveraging influencer marketing with their overall marketing strategies. Influencers have become a crucial part of marketing.  To put it simply, influencer marketing has become a must for every brand, because today no campaign strategy is […]
Email Marketing- A new way to create Brand Awareness
August 3, 2021

Email Marketing- A new way to create Brand Awareness

Marketers have been aligning email marketing with their marketing efforts since forever. The question, however, remains whether it is still effective or not. While many other marketing forms have evolved with time, email marketing is even now optimized by brands. In 2019, a research study concluded that there were about 3.9 billion global email users […]
Instagram Launched New Collab Feature
July 22, 2021

Influencer Marketing – The Need for Transparency

Influencer marketing has evolved with time. As influencers are becoming prevalent in the industry, brands and marketers have ensured to align influencer marketing with their overall campaign. The term influencer, however, has been there for decades. If we look several years back, many brands, even in those years, leveraged the power of influencers. Do you […]