Industry Trends

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best indian podcasts
October 10, 2022

8 Must-Listen Indian Podcasts on Spotify

  In 2022, the number of entertainment options we have is limitless. Although OTT platforms like Netflix and Amazon Prime are great for catching the latest releases or binge-watching shows, don’t miss out on discovering the vast, amazing world of podcasts.  Podcasts are currently driving the content world as the audio medium offers an easy […]
The rise of Audio Influencers
August 10, 2021

The rise of Audio Influencers

For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially.  Content creators went […]
B2B Brands that Aced Influencer Marketing
August 5, 2021

B2B Brands that Aced Influencer Marketing

The recall value of well-executed influencer marketing campaigns has been doing wonders. And that’s what has driven brands crazy over leveraging influencer marketing with their overall marketing strategies. Influencers have become a crucial part of marketing.  To put it simply, influencer marketing has become a must for every brand, because today no campaign strategy is […]
Email Marketing- A new way to create Brand Awareness
August 3, 2021

Email Marketing- A new way to create Brand Awareness

Marketers have been aligning email marketing with their marketing efforts since forever. The question, however, remains whether it is still effective or not. While many other marketing forms have evolved with time, email marketing is even now optimized by brands. In 2019, a research study concluded that there were about 3.9 billion global email users […]