Should brands really invest in nano influencers? Well, this is like asking a cricket fan why he wants to meet his favorite players! 😀 We guess you know what we are talking about. While the world used to stay connected offline, the pandemic made social media the only way for people to stay connected with […]
Marketing can drive the most hardworking entrepreneurs up the wall! Choosing the right platform, targeting the correct audience, and figuring out a marketing strategy as a whole is a task in itself and can be a big challenge for marketers. Talking about Influencer Marketing, it is a great way to reach your target audience by […]
Influencer marketing is all about the people with authority, expertise, and popularity to influence consumers to take action. (i.e. reviewing the products, giving feedback, etc)Â Influencers are people who have a following and have to build their community online on various social media platforms. Influencer Marketing is all about these influencers promoting the products of […]
Sharing valuable content and yet not getting a good engagement rate can be really daunting. But, how to overcome this? Before we go on further, let’s understand what the engagement rate is. The engagement rate shows how many people are engaging with you. It can be in terms of likes, comments, shares, or brand mentions. […]
Do you feel that Reels are the new way to grow your engagement rate on Instagram? Since the time Instagram has come up with the Reels feature, a lot of people feel that this is one of the best ways to improve your reach on Instagram is with the help of Reels! Each part of […]
Short videos and Influencer marketing? Umm., you won’t find a better love story than this! The audiences’ attention span has decreased with time. Thus, our creators have been devoting their efforts to increasing audience engagement through short video content. Oh well, these videos have proven to have a better retention rate and capturing attention. Do […]
Social media algorithms – ”Ugh., not again!” These algorithms have made every marketer’s life tougher. Isn’t it? Hell yes! Whether our posts are not getting good reach or engagement, we blame algorithms. But let’s stop the blame game here! Come on, it’s not always the social media algorithms that restrict the reach of your business. […]
Since the time covid has entered our lives everything has changed and people are on their phones most of the time. Everything is turning digital these days and that’s the reason why most marketers are shifting from traditional marketing to Online/Digital marketing. One such example of digital marketing is Influencer Marketing. A large number of […]
For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially. Content creators went […]
The recall value of well-executed influencer marketing campaigns has been doing wonders. And that’s what has driven brands crazy over leveraging influencer marketing with their overall marketing strategies. Influencers have become a crucial part of marketing. To put it simply, influencer marketing has become a must for every brand, because today no campaign strategy is […]
