Do you feel that Reels are the new way to grow your engagement rate on Instagram? Since the time Instagram has come up with the Reels feature, a lot of people feel that this is one of the best ways to improve your reach on Instagram is with the help of Reels! Each part of […]
Short videos and Influencer marketing? Umm., you won’t find a better love story than this! The audiences’ attention span has decreased with time. Thus, our creators have been devoting their efforts to increasing audience engagement through short video content. Oh well, these videos have proven to have a better retention rate and capturing attention. Do […]
Social media algorithms – ”Ugh., not again!” These algorithms have made every marketer’s life tougher. Isn’t it? Hell yes! Whether our posts are not getting good reach or engagement, we blame algorithms. But let’s stop the blame game here! Come on, it’s not always the social media algorithms that restrict the reach of your business. […]
Since the time covid has entered our lives everything has changed and people are on their phones most of the time. Everything is turning digital these days and that’s the reason why most marketers are shifting from traditional marketing to Online/Digital marketing. One such example of digital marketing is Influencer Marketing. A large number of […]
For the past 2-3years, we have seen the increasing popularity of content creators, influencers, etc, making them a celebrity in their genre. Especially during the lockdown, with limited and restricted outdoor activity, the content consumption, whether in the form of text, video, and now even the consumption of audio content increased exponentially. Content creators went […]
The recall value of well-executed influencer marketing campaigns has been doing wonders. And that’s what has driven brands crazy over leveraging influencer marketing with their overall marketing strategies. Influencers have become a crucial part of marketing. To put it simply, influencer marketing has become a must for every brand, because today no campaign strategy is […]
Influencer marketing has evolved with time. As influencers are becoming prevalent in the industry, brands and marketers have ensured to align influencer marketing with their overall campaign. The term influencer, however, has been there for decades. If we look several years back, many brands, even in those years, leveraged the power of influencers. Do you […]
Marketing has changed its face multiple times. But it’s always for a good cause. Isn’t it? Newspaper, television, and radio used to rule the marketing channels. They still have a positive impact on the audience. However, the emergence of social media didn’t take much longer to join in this game. Since then, many brands have […]
Influencer marketing is no longer a new concept. But it has definitely gotten popular in the digital marketing space recently. It has been there since a long time, but the 2020 lockdown somehow managed to lift up this marketing form in an absolutely amazing way. Many brands from startups to the ones that are already […]
Social media is flooded with multiple content pieces. And to stand amongst the crowd is a challenging task. There is no scope for plagiarised or fake content anymore. Creativity, knowledge, and efforts have taken over them completely. So, it’s original content that will improve your online brand presence. Yes there are many social media platforms […]
