In 2025, sustainability is no longer optional, it’s essential. Across India and beyond, a new wave of sustainability influencers is transforming the way we think about eco-conscious living.Over 60% of urban millennials report actively choosing brands with sustainable practices , and these digital leaders are showing how small, mindful choices, from zero-waste swaps to ethical […]
Virtual influencers are burning on social media platforms all over the world. The virtual influencers can be customized to look like a real person in a graphical representation. India has followed suit, and we now have our own virtual influencer in the form of Kyra. Kyra follows in the footsteps of Lil Miquela, a 19-year-old […]
In social media marketing, consistency is crucial. You must be consistent in order for your consumers to identify your brand. Establishing brand loyalty allows you to increase audience interaction and reach. To obtain traction among your key demographic, you must be distinctive, the tone of voice used in communications to that same aesthetics of your […]
Metaverse has now entered our day-to-day lingo. Connections are evolving and so are we. Mark Zuckerberg says 3D spaces in the metaverse will let one socialize, learn, collaborate and play in ways that go beyond what one can imagine. For those uninitiated, Metaverse is a simulated digital environment that uses augmented reality (AR), virtual reality […]
In the digital age, Instagram is one of the most potent marketing tools. It provides marketers with access to a large worldwide audience, with over 800 million members. However, a sizable percentage of Instagram users have trouble generating leads. Converting followers into consumers on Instagram, like any other social site, requires more than just posting […]
Ho! Ho! Ho! Is it Merry Christmas yet? Ah, no! But you definitely need to start planning your Merry campaigns right away. Have you planned your Christmas campaigns yet? If not, we are here to help you shine out in this season. If yes, maybe, these twinkling ideas might be add-ons to your planned strategies. […]
Should brands really invest in nano influencers? Well, this is like asking a cricket fan why he wants to meet his favorite players! 😀 We guess you know what we are talking about. While the world used to stay connected offline, the pandemic made social media the only way for people to stay connected with […]
Marketing can drive the most hardworking entrepreneurs up the wall! Choosing the right platform, targeting the correct audience, and figuring out a marketing strategy as a whole is a task in itself and can be a big challenge for marketers. Talking about Influencer Marketing, it is a great way to reach your target audience by […]
Influencer marketing is all about the people with authority, expertise, and popularity to influence consumers to take action. (i.e. reviewing the products, giving feedback, etc) Influencers are people who have a following and have to build their community online on various social media platforms. Influencer Marketing is all about these influencers promoting the products of […]
Sharing valuable content and yet not getting a good engagement rate can be really daunting. But, how to overcome this? Before we go on further, let’s understand what the engagement rate is. The engagement rate shows how many people are engaging with you. It can be in terms of likes, comments, shares, or brand mentions. […]
