Top 5 Tips To Leverage Influencer Marketing For a D2C Business
Influencer marketing has become an increasingly popular strategy for businesses, especially direct-to-consumer (D2C) businesses looking to reach and engage with their target audience. The Indian influencer market will expand at a CAGR of 25% during the following several years, predicts Statista. In addition, they forecast that this industry’s market will be worth INR 2,200 Cr by 2025.
Fortunately, a young D2C brand with limited funds may now use influencer marketing. This post will share our top 5 tips for leveraging influencer marketing to help grow your D2C business.
From identifying the right influencers to measuring the success of your campaigns, these tips will give you a solid foundation for incorporating influencer marketing into your marketing mix. So let’s get started!
What is the role of Influencers in Influencer Marketing?
Before asking this question, you must understand who an influencer is. Influencers are well-known internet personalities with a huge following on social media channels such as Instagram and YouTube.
Their followers trust their intentions and words. By collaborating with these influencers, a D2C brand can promote its goods and services to the influencers’ followers. The recommendations by these influencers are considered more authentic than traditional advertising.
Without further ado, here are the five ways to make influencer marketing work for a D2c business
1. Pay Attention To The Customers
Being a D2C brand, you cannot ignore your customers. You can take full advantage of this in making them ‘star of the show.’ It allows you to form a closer relationship with them.
Some brands would meet and greet their loyal customers to appreciate their contribution. This also benefits you in brand awareness through a new fashion.
2. Value Creation & Authenticity
There is no room for fake claims in influencer marketing. Some D2C brands have a greater edge over others. The reason is that they collaborate with influencers that rely on authentic content.
Genuine content from their end will prove to be beneficial for your brand’s growth. The influencers with medium followers base would focus more on authenticity than others. This enhances the impact of the promotion of your product as well.
3. Thrive In The Niche
Do this if you haven’t yet! Influencer marketing is more impactful when it becomes niche specific. A D2C brand must collaborate with the influencers of their brand’s niche.
A food brand cannot suitably collaborate with a makeup artist on Instagram. So a proper balance needs to be maintained for this purpose.
This gives a sense to the target audience that the person promoting the product has authority over it. They know about it and have used it before coming to us.
Remember that you must avoid some influencer partnership mistakes when considering influencer marketing for your business.
4. Execute Other Means For Promotion
Be clear about it! Influencer marketing is not limited to social media promotion only. Instead, it includes all the possible means for this cause.
D2C brands need to build viable bridges to connect with the audience through influencer marketing. So, relying on social media platforms is not a good measure.
5. Collaborate With Renowned Names
The influencer you are hiring to promote your brand must be by it. Someone with zero knowledge about your products cannot confidently endorse them.
Also, a lack of knowledge can be a big blockade in smooth campaigns. Someone well-versed in your brand can be a deserving partner instead of someone with a huge follower base and does not fit well with your brand.
By building their influencer campaigns around customized, meaningful communication, compelling storytelling, relevant content, and genuine recommendations employing celebrity influencers, many brands have made their path to the audiences.
One such brand is Neeman’s, The first influencer campaign for this new footwear brand used comedian Vir Das, renowned for his mature sense of humor and genuine content. The brand wanted to raise awareness of its products and sustainability reputation. The business has regularly and, over time, collaborated with various influencers.
Closing Remarks
The odds of expanding your D2C brand have no limits with influencer marketing. You get close to the potential customers with the least hustle. However, there are some factors that successful influencer marketing cannot survive without.
People love your brand more when they see the authenticity that you develop around it through influencer marketing.
Vavo Digital, one of India’s leading influencer marketing agencies, acknowledges the significant influence these influencers may have on their audiences and your D2C brand. Intrigued to learn more? Feel free to contact us at hello@vavodigital.com, and we will respond as soon as possible.