5 High-Impact LinkedIn Content Types for Influencer Collaborations

With over 120 million users in India alone, LinkedIn has become a key platform for professional networking and brand building. Unsurprisingly, influencer marketing on LinkedIn is emerging as a powerhouse strategy for brands targeting Indian audiences. To make the most of LinkedIn’s potential, it’s important to leverage the right content formats. In this blog, we’ll explore 5 high-impact content types that work wonders for influencer collaborations in 2025.

1. Thought Leadership Articles

Thought leadership articles allow influencers to demonstrate their expertise while sharing in-depth insights on industry topics. These long-form posts help influencers establish themselves as trusted voices while showcasing your brand’s values. Brahmi Kapasi, a finance influencer, actively shares relevant information and thought leadership content  about finance on LinkedIn

Pro Tip: Encourage influencers to include data, original insights, or case studies to boost credibility and shareability.

2. LinkedIn Video Posts

Video content is known to receive 5x higher engagement on LinkedIn than text-only posts. Whether it’s a product demo, tutorial, or brand story, video is perfect for building emotional connections with your audience. Neha Nagar, a finance influencer, actively shares relevant information and her thoughts about finance on LinkedIn. She puts a lot of effort into making interesting financial videos that are more accessible, understandable, and engaging for her viewers.

Pro Tip: Keep videos under 2 minutes and include captions—most LinkedIn users watch without sound.

3. Carousels and Slide Decks

Carousels and slide decks are a great way to break down complex ideas into bite-sized, easily consumable slides. This format encourages interaction, as users are prompted to swipe through the slides. Divyansh Raj, an AI consultant and LinkedIn Top Voice, his carousel content is characterized by a blend of professional insights and actionable advice. He often shares tips on optimizing LinkedIn profiles, strategies for lead generation, and the importance of personal branding.

Pro Tip: Use the first slide as a hook—make it visual and attention-grabbing to stop the scroll.

4. Polls and Interactive Content

Polls are highly engaging and effective for gathering real-time feedback. Influencers can create polls to involve their followers in decisions, provide valuable insights, and increase audience interaction. Dimple Chhabbra is a personal branding strategist and affiliate marketing specialist who frequently engages her audience with polls and interactive content to foster discussions and gather insights.​

Pro Tip: Use polls for light, opinion-based questions or industry-relevant trends to drive more engagement.

5. LinkedIn Articles (with External Links)

LinkedIn Articles allow influencers to share in-depth content with external links, making them an excellent choice for driving traffic to your website, product pages, or blog posts. Influencers can write well-researched pieces, incorporating your brand and its offerings. Bhavik Sarkhedi is a renowned content writer and founder of Write Right. He shares in-depth articles on content writing, SEO, and digital marketing.

Pro Tip: Add a CTA at the end of the article directing readers to explore your brand’s offerings or services.

Proven Tips for Creating Impactful LinkedIn Influencer Collaborations

To truly harness the power of these LinkedIn content formats, keep these collaboration tips in mind:

• Choose the Right Influencers: Look for creators with engaged professional audiences in your niche—quality over quantity matters on LinkedIn.
  
• Set Clear Objectives: Whether your goal is brand awareness, lead generation, or thought leadership, align your content strategy accordingly.
  
• Co-Create Content: Work closely with influencers to develop authentic content that feels native to their voice and valuable to their audience.
  
• Stay Consistent: One-off posts won’t build momentum. Plan a content calendar with multiple touchpoints over time.
  
• Leverage Analytics: Track performance metrics like impressions, engagement rates, and click-throughs to optimise future campaigns. Tools like LinkedIn Campaign Manager, Shield App, and Hootsuite can provide detailed insights into how your influencer content is performing.

Maximize Your LinkedIn Impact with Influencer Content

LinkedIn provides unique opportunities for influencer marketing, especially when you leverage the right content formats. Whether you’re using thought leadership, videos, or polls, these content types can help you build trust, increase engagement, and boost brand visibility.

Ready to create impactful influencer campaigns on LinkedIn? Contact Vavo Digital to start building your next successful strategy.

FAQs: LinkedIn Content Formats

Q1. What’s the most effective LinkedIn format for B2B influencer campaigns?

A: Thought leadership articles and carousels are especially effective for B2B brands, as they allow for deep, informative content that resonates with decision-makers.

Q2. How long should LinkedIn videos be for optimal engagement?

A: Videos between 60 to 120 seconds tend to perform best on LinkedIn, especially when paired with captions and a strong hook in the first few seconds.

Q3. Can LinkedIn influencer marketing work for smaller brands?

A: Yes. Even with smaller budgets, brands can run impactful LinkedIn campaigns by partnering with niche, highly engaged micro-influencers.

Q4. How often should influencers post on LinkedIn for a campaign?

A: Ideally, 1–2 posts per week during a campaign keeps the audience engaged without overwhelming them.

Q5. Can influencers cross-post LinkedIn content on platforms like Instagram and YouTube to boost reach?
A: Yes. Cross-posting LinkedIn content on platforms like Instagram and YouTube helps influencers amplify brand messaging, reach wider audiences, and drive more engagement across channels.