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celebrity and Influencer marketing
July 6, 2022

The New Way Of Celebrity Endorsements: How Influencer Marketing Changed The Game

We have always seen hoardings and billboards as kids with celebrities endorsing a product, many times we have seen what they’re endorsing but maybe we don’t relate to it. Why? Because we know the lives of these celebrities are very different from ours. Celebrities have been endorsing products and influencing public purchasing decisions for decades. […]
CBDT CIRCULATES GUIDELINES ON APPLICABILITY OF NEW TDS PROVISION REGARDING GIFTS, BENEFITS RECEIVED BY INFLUENCERS| DETAILS HERE
June 22, 2022

CBDT CIRCULATES GUIDELINES ON APPLICABILITY OF NEW TDS PROVISION REGARDING GIFTS, BENEFITS RECEIVED BY INFLUENCERS| DETAILS HERE

As per INDIA TODAY, Social media influencers must pay TDS if they keep the equipment provided to them as part of a company’s marketing efforts. If it is returned to the company, TDS will not apply. HIGHLIGHTS: Freebies will be taxed at 10% for social media influencers. Doctors, like influencers, will have to pay taxes […]
SOCIAL COMMERCE: THE MEESHO WAY
June 21, 2022

SOCIAL COMMERCE: THE MEESHO WAY

India’s largest reselling e-commerce application MEESHO has shown record-break growth in the past few years. With the aim to be the top reselling app in India, Meesho has risen to immense popularity in the past few years. MEESHO also called “meri e-shop” in Hindi is a marketplace that offers. Meesho earns money from the commissions […]