SOCIAL COMMERCE: THE MEESHO WAY
India’s largest reselling e commerce application MEESHO has shown a record break growth in the past few years. With the aim to be the top reselling app in India, Meesho has risen to an immense popularity in the past few years. MEESHO also called as “meri e shop” in Hindi is a marketplace which offers. Meesho earns money from the commissions they charge sellers. When a reseller sells a product on the Meesho platform, the seller of that product will be charged a 10-20% commission. The commission earned model is similar to that of e-commerce platforms such as Amazon and Flipkart.
MEESHO evolved from a local shop to a socially e-commerce platform with 10,000+ entrepreneurs. This also applies to how they attract their target audience and how logistically convenient it is for these shops to maintain a presence
MEESHO MARKETING STRATEGY: HOW IT BECAME SHOPPING FREAKS’ SOULMATE
In just 6 years of its existence, Meesho has gained huge popularity through niche marketing, Influencer marketing, social media marketing and Meme marketing– wondering what meme marketing is? Read our blog.
Today, we’ll talk about how INFLUENCER MARKETING helped meesho have such successful marketing campaigns. Influencers are a great asset when it comes to reaching a wide range of audience. When a brand gets connected with an influencer it gains customer’s trust. And the same was reflected with their recent IPL campaign which made every customer go “AREEY WAAH”
The mission was basically aimed at each Indian’s internet shopping experience by permitting them to find a huge, special, and important grouping of items at top notch estimating. The mission was made considering Meesho’s point: to democratise online business for everybody. It features the organisation’s endeavours to bring down passage obstructions, reinforce strategic foundation for Tier 2+ business sectors, and increment the discoverability of hyperlocal organisations and things.
CAMPAIGN HIGHLIGHTS (ARREY WAAH)
The Meesho Arrey Waah League is an all-encompassing campaign that integrates the hype around the IPL with Meesho’s Arrey Waah campaign.
The Meesho Arrey Waah League was operated as a parallel league alongside the IPL where they created 10 Teams each representing a city/region thereby reaching audience across India
Each Influencer/celebrity was given a team name like Rajasthan Shahi Shoppers led by Dhanashree Verma and Lucknow Saver Kings led by Aly Goni.
Other Celebrities who participated were Daisy Shah, Varun Sood, Rannvijay Singha, Puja Banerjee, Sreemukhi, Aditi Prabhudeva,Rakshan, Rahul Vaidya.
The campaign had 3 rounds in each of which the influencers introduced a challenge and nudged the users to take part in the same by offering them exciting vouchers, gift hampers and IPL official merchandise.
- The teams were judged on 2 parameters: 1) Savings 2) Social Engagement Challenges
- There was a live leaderboard which constantly updated the scores of the team on the basis of the above parameters.
What we loved the most were their creative and super engaging challenges. They ensured the audience enjoyed the most while participating in each of those. Let’s take you through the 3 challenges they created:
- Introduction challenge: In this, The aim was to make people aware about the Arey Waah league and engage with them by asking them to comment about their favourite team and why they love it! People shared their love for food, architecture, culture and much more.
- Hook step challenge: The influencer grooved on their team anthem and urged their followers to join them and take their team to the top of leaderboard. The response was crazy! People followed the choreography and shared it through stories, reels and video posts.
- Remix challenge: In the last challenge, influencers created reels where they answered the video call and interacted with their followers. The audience was asked to remix these reels and interact with the influencers.
The “ ARREY WAAH ” campaign was a massive success, It gained a reach of 22,273,815 Million and Total Views 21,440,156.
And this was not it, MEESHO came up with another campaign which focused on “BACHAT” called the MAHA INDIAN SAVINGS SALE
- The sale became immensely popular as buyers were offered up to 70% OFF on 1 crore + Products.
- The campaign went on for 2 days, swipe up stories were posted by influencers encouraging
- people to install the app and take full benefit of the MAHA INDIAN SAVINGS SALE.
- The campaign was a hit with a total 1000+App Installation, 10K+ likes
- MAHA INDIAN SAVINGS SALE on june 5 broke its own record as they logged their highest ever order in a day which was 5.35 million orders in a day.
- Apparel, kids wear, consumer electronics and home decor were the highest selling categories during the sale.
No wonder why MEESHO is the current favourite shopping application among Gen-Z as well as the go to platform for resellers from every corner of the street. The recent campaign success adds to the glory of meesho. So If you are a new startup brand or a brand looking to upscale your business with such amazing marketing strategies and campaigns then what are you waiting for? Connect with us on firstname.lastname@example.org and we will reach out to you.