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With the amount of time most of us spend on social media these days, you could call almost every day a social media day. But, believe it or not, there is a day dedicated to social media. Yes, it is appropriately named Social Media Day. Mashable came up with the concept of #SMDay in 2010. They wanted to recognise the growing influence of social media in global communications in recent years. It has since grown to be a truly global event, recognised and celebrated in countries ranging from the United States (of course) to Egypt and Spain.


Mashable founded Social Media Day in 2010, which takes place on June 30 each year. It began as a way to recognise social media’s enormous impact on global communication; however, the holiday’s impact has only grown since its inception.

Social media has woven itself into the fabric of everyday life, from allowing users to reconnect with old friends to fundamentally altering the landscape of marketing and advertising. Facebook, Twitter, Instagram, Tumblr, TikTok, Snapchat, LinkedIn, Reddit — the list of social platforms are endless.

Even in the last decade, the vast expanse of social networking on the internet has evolved from being primarily accessible via computer monitor screens to be accessible from the palm of your hand.


Here are some Social Media Day ideas using which you can celebrate this day:

  1. First and foremost Use #SMday

#SMday is the most popular hashtag for social media day. Mashable coined this hashtag, which is still in use and is considered a standard when updating social media about social media day.

  1. Host a celebratory giveaway

A giveaway is something that every audience is sure to enjoy, especially on Social Media Day. After all, who can resist freebies? A giveaway can increase your existing audience engagement while also bringing in new followers, and running one is probably easier than you think. It’s now easier than ever to automate a giveaway on your Facebook page, so there’s really no reason to waste time creating one. In honor of Social Media Day, here are a few items you can raffle off to your audience:

  1. Discount codes for your products.
  2. Twitter or Instagram personal shout-outs
  3. E-books or products for free.
  4. One-on-one meetings with your prize winners.

3. Run a Facebook or Instagram Live event

Look no further if you’ve been brainstorming ideas for Facebook or Instagram Live events. Social Media Day is an excellent opportunity to reach out to and engage with your target audience. Make the most of the holiday by hosting a live social network event where you can talk to your audience, thank them for their support, and even let them ask you questions.


Social Media Day has been around for 12 years as of 2022. With each new year, an increasing number of businesses and social media accounts join in the fun. As social media grows and evolves, so will the ways in which people interact socially online. It was revolutionary when Samuel Morse sent that fateful first telegraph transmission. The World Wide Web took the world by storm when it went public. So, in this day and age of social media, we can’t help but wonder, “What’s next?” We can’t wait to celebrate whatever it is.

If you are someone who wants to execute marketing campaigns with the help of social media then look no further, You are at the right place reach us out on vavo digital.

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