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Instagram has commenced testing a new 'Creator Marketplace' influencer discovery platform
July 18, 2022

Instagram has commenced testing a new ‘Creator Marketplace’ influencer discovery platform

Instagram has started an initial test of its Creator Marketplace for Instagram, which has been developing for some time. Brands in the U.S.A may access the marketplace solely via invitation at the moment. Brands invited to the marketplace may filter creators by gender, age, size of followers, and preferences using the desktop interface within Meta […]
sustainability influencers 2025
July 16, 2022

5 Indian sustainability influencers who inspire us to go green!

In 2025, sustainability is no longer optional, it’s essential. Across India and beyond, a new wave of sustainability influencers is transforming the way we think about eco-conscious living.Over 60% of urban millennials report actively choosing brands with sustainable practices , and these digital leaders are showing how small, mindful choices, from zero-waste swaps to ethical […]
celebrity and Influencer marketing
July 6, 2022

The New Way Of Celebrity Endorsements: How Influencer Marketing Changed The Game

We have always seen hoardings and billboards as kids with celebrities endorsing a product, many times we have seen what they’re endorsing but maybe we don’t relate to it. Why? Because we know the lives of these celebrities are very different from ours. Celebrities have been endorsing products and influencing public purchasing decisions for decades. […]