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10 Best Dussehra Campaigns By D2C Brands

10 Best Dussehra Creatives By D2C Brands

The holiday of Dussehra, also known as Vijayadashami, is thought to represent the triumph of good over evil. Brands strive to strengthen their relationship with the audience by producing innovative content because they recognize the importance of such moments. 

Check out these ten out-of-the box creatives done by various brands for the auspicious occasion of Dussehra and get inspired for the upcoming festive season. 

  1. McDonald’s India 

With combo discounts starting at just Rs. 59, McDonald’s India asked consumers to #KilltheHunger in order to advertise its combo offer for Dussehra. The witty approach of the short advertisement, which was shared on Instagram in 2019, resulted in a humorous clip. 

  1. Sony Liv 

Brands really know how to make a point, especially with creative platforms like Instagram. For individuals to learn how to bust boredom using Ravan’s famous 10 heads, Sony LIV created a straightforward Instagram carousel.

  1. Incredible India 

Incredible India posted a visually stunning carousel on Instagram to illustrate the different ways that Dussehra is celebrated across India. Despite the unique festivities, the excitement and the essential Dussehra spirit permeate each of these gatherings. 

  1. Zomato 

Zomato is known for its excellent marketing communication, and the occasion of Dussehra was no exception. They posted a relatable video illustrating the struggle of deciding what food to order. 

  1. Furlenco 

Furlenco wished a Happy Dushera to its consumers with a simple creative of a couple celebrating at home where the company’s furniture can be seen front and centre. 

  1. Tinder

Tinder took a more subtle approach to their Dussehra campaign. Ravana had 10 heads, just like the multi-faceted personalities we all have, so it can be difficult to decide which side to display on the first date.  

  1. Honda 

Honda encouraged their audience to embark on a new journey and celebrate festivities by revealing incredible savings of up to 250,000 rupees on the purchase of a car from the nearby Honda dealership. 

  1. Amul 

Amul posted an endearing short video of a glass of milk shooting the arrow of victory and urging customers to celebrate this Dusshera by indulging in treats created with the best Amul Milk.

  1. Ixigo 

For their 2019 Dussehra advertisement, Ixigo, a travel company, chose to go the humorous route. They greeted Ravan’s arrival on Instagram in their own distinctive manner. 

  1. SBI Life Insurance 

SBI utilised the festival of Dussehra to remind everyone of the importance of life insurance and securing your future with financial resiliency. 

Final Word 

If we missed any of your favourite Dussehra brand posts, let us know in the comments below. We are hoping to see brands express their creativity to the fullest for the upcoming festival of Dussehra. Schedule a consultation to launch a festive campaign today! 

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