Barter Collaborations & Its Benefits For Creators & Brands

Influencer marketing has been a client magnet for different brands for some years. However, barter collaborations are also arising these days. The trend of barter collaborations among different brands is picking up speed and we cannot deny it at all. 

Today, we are witnessing these brands work their business motives through barter collaborations. Also, they don’t even have to afford a huge dent in their pocket through this as well. Interesting right? 

So what exactly are barter collaborations and how does a creator or a brand like you can benefit from them in the long run? We are going to find that out in this post today!

Barter Collaboration In Simple Words 

Basically, a barter collaboration just works similarly to its name. If you are familiar with the primitive concept of a barter system, then these collaborations will make total sense to you. 

Plus barter collaborations are now a modern form of barter system for the brands and creators. Barter collaborations include two factors. One is to send free goodies to creators and influencers. The second is to make them promote those goodies among their audience. 

It is not exactly like paid influencer marketing. Instead, it is an unpaid job and works by sending free products to the creators. 

Brands Are Using Barter Collaborations Like Crazy!!!

Thats true. It is because barter collaborations have proven to be successful for these brands. They dont have to pay their creators or collaborators at all. It has even overcome the hype of influencer marketing these days where some brands found it hard to pay their favorite influencer a “negotiable” amount.

 Therefore, the reason behind these brands going crazy for barter collaborations is because of their promising results. Can you imagine in India alone, almost 30%-35% of Indian brands are relying on barter collaborations? Well, this is just the beginning since this trend has now become unstoppable and the numbers are increasing every single day! 

Top Reasons For Doing Barter Collaborations Being A Creator

Barter Collaborations cannot work without exceptional and experienced creators like you. You are the kings and queens of social media and if haven’t tried barter collaborations, then it’s high time that you do.

 If you are someone new to barter collaborations, then this is how barter collaborations can benefit you in multiple ways:

• A budding creator can avail a lot from barter collaborations. It is because you get a clear idea of how such collaborations take place. You also learn to find your benefit from the brands inviting you for barter collaborations, thus you become sharper. 
• Barter collaborations with different brands allow you to understand how marketing works. When you practically become a part of these influencer marketing campaigns, it piques your interest of knowing about them more. Therefore, barter collaborations make you a keen learner as well. 
• When you say yes to barter collaborations, you get a chance to try and experience a brand’s products before anyone else. Thus you can give honest and direct reviews about that specific product to your audience. 
• Barter collaborations are just evolving and brands are looking for adaptive creators. Therefore, you can try a variety of products from different fields. It will help grow your portfolio and thus make you shine brighter among your social media rivals. 

Your Perfect Creator For Barter Collaborations Is Here!!!

Are you a brand fully interested in barter collaborations? But can’t find a perfect fit for it? Worry not because Vavo Digital presents you the SEHAYE app, a Vavo Digital product for brands like you where you can explore different creators and have seamless and successful barter collaborations with them. Download our SEHAYE app and find out more about your creators while sitting on your couch! 

How do Barter Collaborations Benefit You As A Brand?

The first end of the barter collaboration is the creator while the second is a brand. Therefore a collaboration means two parties are equally getting benefited. Barter collaborations have also a lot in store for brands like you. Take a look:

• You dont get to disturb your budget and compromise your pocket to execute such collaborations since your products replace the money in this regard.
• Brands that undergo barter collaborations are more likely to increase their conversions through directly promoting their products as compared to those who dont. 
• Barter collaborations also promise more ROI for the brands. 

The End Note

We believe that barter collaborations are now more important than ever for the mutual success of a creator and a brand. It has bridged the gap between our brands and creators and has given them the freedom to exercise their expertise under barter collaborations. Vavo Digital understands this trend and admires your efforts for making these collaborations worthwhile. 

Therefore, we at Vavo Digital, a flagship digital marketing firm are delighted to become your helping hand for this purpose. When you share your expectations with us for barter collaborations, we bring you the most beloved social media creators. See how can we reduce your workload easily!? Just come along with us and tap into the world of opportunities for barter collaborations and bring success to your brand today! Drop us a line at hello@vavodigital.com!