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Influencer Brief Template

Influencer brief template: 6 steps to success

Influencer marketing campaigns without clear boundaries and directives are sure to fail. All too often, brands fail to convey their needs to influencers, and then influencers struggle as they are unsure what is required and expected from them. As a result, campaigns are slowed down due to both parties’ confusion and the time wasted sorting through endless communication between them.

That’s why it’s always essential to design a detailed influencer brief for your influencers! This blog will provide you with a brief influencer template and many best practices to help you get started with an excellent brief for your influencer collaboration.

What is an influencer brief ?

If you are still on the fence and don’t know what an influencer brief is, then we have got you covered! 

A campaign brief for influencers is a crucial document that explains to influencers what you want from them in terms of results. The brief lays out the rules and specifies what is expected of everyone. It includes content and marketing requirements, notable dates, and information about the products being promoted. 

How to create an influencer brief?

The straightforward answer is to create an influencer brief template that can be modified for different campaigns with minimal effort. Remember that an influencer brief does not have to be very long.

6-steps to win your influencer brief 

Were you aware that brands see a return of $6.50 for every $1 spent on influencer marketing? So, why not create a fascinating template brief? 

But there are a few essential components that you absolutely MUST include in your influencer brief, and we will describe them below in more detail for you.

1. Introduce your brand 

The influencer has a right to know who they will collaborate with, so demonstrate who your company is! The following are the questions that a good brand must answer in its influencer brief. 

  • What is the mission and vision of your brand? 
  • How does your brand give value to the audience? 
  • What sets your brand apart from others? 

Also, don’t forget to add the links to your social handles here. 

2. Customer Persona 

It’s a crucial stage that shouldn’t be left out of your brief. In this, you should thoroughly describe your key audience here.

It includes the age of your target audience, where they live, how they spend most of their time online and on which platform, what their interests are, and as many specific ones as you like.

3. A summary of your campaign 

Source: Modash

This part provides the influencer with an easy-to-understand summary of the situation. Just what is it that this campaign is trying to sell (or promote or announce)? Could it be a brand-new release? Could that be a seasonal advertisement? Or how about an influencer marketing campaign that runs once a month? The purpose of this part is to introduce the overall campaign. 

Also, you should be mindful of influencer fraud before finding the one for your brand. For this, you can check out our blog on influencer fraud

There is more exciting information in the article; that’s Sehaye

Using Sehaye(aka sayhi), brands and influencers can run seamless barter campaigns without middlemen. Brands can easily input their brief details, find and select influencers, exchange feedback, approve content, and analyze the results of a campaign all in one spot. 

The same is valid for micro and nano influencers; they have access to various options and complete freedom to choose the brands with whom they want to work. It boosts their standing in the market and paves the way for more ambitious projects in the future. 

Sehaye’s major goal is to lower the barrier to entry for influencer marketing, whether for firms with small marketing budgets or for emerging influencers in a small network.

4. Specifics of carrying out the content 

Now that the influencers have a brief understanding of the campaign let’s jump into the further specific element. So, here it is, 

  • It should include your preferred social media channel, whether Instagram, Facebook, YouTube, or any other.
  • What kind of content do you hope your influencer would produce? Such as “Will the shot show the influencer utilizing the product?”  Another option is an “unboxing” video. You can also set some parameters or trust the influencers to use their creativity!
  • Make careful to specify the tone you prefer the influencer to use if there is one.
  • You can also include a unique hashtag for your brand campaigns. 
  • Don’t forget to put your CTA, such as a link to your website or the product page. Or do influencers have their unique affiliate code? Or anything else.
  • Also, add the date and time of publications. It should be as simple as within particular days, or it should be as specific as a special day and time.

You can add more details if you have any!

5. Objectives and goals of your campaign 

It, too, is a crucial stage. You don’t have to spell out the exact number of engagements, clicks, or code usage, but having a clear picture in the mind of your “perfect” scenario is helpful when setting goals and expectations from your influencers while writing out briefs. 

6.  Payment Terms

Remember to disclose all terms and conditions in your campaign if payment of any kind is involved so influencers are aware of what to expect. Your brief’s payment section should include the following items:

  • Type of compensation (Flat amount, commissions, others, etc.)
  • Payment procedure
  • Date of payment
  • Terms and conditions of payment

In A Nutshell 

There you have it; all you need to know about influencer brief templates is here. Achieving massive success for your brand requires a well-thought-out plan and a well-crafted influencer brief. 

Vavo Digital, one of India’s leading influencer marketing agencies, is there to help you out in your influencer marketing efforts. Interested in finding out how?  Then, feel free to reach out to us at, and we will get back to you as soon as we can.

Note: Image used in the blog is for descriptive purposes only, all rights belongs to the owner

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