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Leveraging LinkedIn for business

6 Easy Ways to Leverage LinkedIn for Your Business

Anybody starting a new business has a tonne of little details to take care of.

The most crucial ones include establishing reputation, demonstrating knowledge, and cultivating critical connections that will help you start your company on a solid basis.

LinkedIn may be the most helpful platform out there that can assist you in doing just that.

LinkedIn marketing techniques, such as personalised experiences and influencer partnerships, can also help drive engagement and growth for your brand. You can also read the Top 10 powerful LinkedIn marketing hacks. However, it is important to stay authentic and true to your brand’s mission to maintain trust with your audience.

However, how can your company leverage this platform for your business?

In this blog, we will explore six ways to use LinkedIn to increase brand awareness, generate leads, and build relationships with potential customers. So, get ready to start leveraging the power of LinkedIn for your business

To begin, we will discuss how to optimise your profile to attract the right kind of attention. Additionally, we will explore ways to use LinkedIn groups and content marketing to reach new audiences.

6 Ways To Use LinkedIn For Your Business

1. Make Your Company Profile Page More Appealing

  • Your company page on LinkedIn acts as a central location for your clients. Your profile will provide a wealth of information about your business, including updates. Extremely importantly, your profile will serve as a digital representation of your brand, so make sure it accurately reflects your values and mission.
  • One way to make your company profile page on LinkedIn more appealing is to choose a professional and attractive display picture that represents your brand. Additionally, make sure to highlight your strengths, mission statement, and accomplishments to catch the attention of potential clients or employees.
  • Adding multimedia such as images, videos, and infographics can also enhance the appeal of your company profile page on LinkedIn. Furthermore, including relevant keywords and phrases can help you appear in search results and increase your chances of being discovered by target audiences.
  • Don’t forget to update your page regularly with engaging content to stay top-of-mind with your audience. By consistently refreshing your content and making it more interesting and informative, you can remain top-of-mind with your audience and build stronger relationships with them. 

2. Make Use of LinkedIn Groups and Communities

You will be able to connect with like-minded professionals, share industry knowledge, and potentially find job opportunities through networking. Additionally, participating in these groups can demonstrate your expertise and thought leadership within your field.

Joining industry-specific groups provides you the opportunity to expand your network, tap into the collective industry’s knowledge and experience, and share your own expertise.

What happens, though, if you decide to act independently and create your own group? You can tailor the community to your specific interests and needs. It can also provide a sense of ownership and personal satisfaction as you watch the community grow and thrive under your guidance. Try these steps to be successful:

  • Make sure that your content is tailored to the interests and needs of your target audience. This will help increase engagement and attract new followers who will be more likely to share your content with their own audiences. Also, by doing this, you can build a strong community around your brand and foster meaningful relationships with your audience. 
  • Actively engage with your community by responding to comments and asking for feedback on your content. Choose excellent administrators who have a clear understanding of the community’s needs and concerns. Encourage them to moderate discussions, welcome new members, and share valuable insights that align with your brand values. This will foster a stronger sense of community and create a safe space for members to connect, while also building trust and loyalty towards your brand.
  • Consistently promote your group through social media and other online channels to attract more members. A rising online presence can lead to increased visibility and engagement from interested individuals. So, promote your community by sharing valuable content often and interacting with your followers to encourage growth and interest in your brand or cause.
  • Foster a positive and inclusive environment by establishing clear community guidelines and enforcing them consistently. It means that everyone in the community will feel welcomed and respected, and that there will be consequences for any behaviour that goes against the guidelines. This can help create a sense of trust and safety within the community and encourage more people to participate and engage in meaningful discussions.
  • Offer valuable resources, such as tutorials or webinars, to demonstrate your expertise and build trust with your members. By providing valuable resources, you position yourself as a trusted source of information and create a stronger connection with your audience.
  • Collaborate with other groups and influencers in your niche to expand your reach and build relationships within your industry. However, be selective about who you collaborate with and make sure their values align with yours to maintain authenticity.

3. Use LinkedIn Ads to Get Your Customers

Source: Hootsuite

With LinkedIn Ads, you can reach a specific audience tailored to your company needs, allowing you to connect with potential customers who could benefit from your products or services. By targeting your ads to specific industries or job titles, you increase the likelihood of reaching qualified leads and improving your ROI.

Four out of every five LinkedIn users have the ability to influence business purchase decisions, so ads can be extremely effective.

  • Sponsored direct mail can be a great way to reach this specific audience with personalized messages that resonate. Additionally, LinkedIn’s advanced targeting options allow for even greater precision in reaching your desired audience.
  • Featured content advertisements are a powerful tool for increasing brand visibility and engagement, as they enable you to showcase your best-performing content to a highly targeted audience. This can result in increased website traffic, lead generation, and sales conversions. 
  • Promotional messaging delivered to a user’s LinkedIn inbox can be a powerful way to connect with potential customers and generate leads. By promoting your products and services through LinkedIn messaging, you can boost website traffic and increase sales conversions. But be sure to personalize your messages and avoid sending generic spam that can turn potential customers away. 
  • By utilizing text ads on LinkedIn, businesses can effectively reach their target audience and increase their website traffic, lead generation, and sales conversions. These ads display prominently at the top of all LinkedIn pages in a highly visible bar. By mentioning your company name in your text ad, you make your business more memorable and recognizable. This can create a lasting impression on potential customers. However, be careful not to overuse your company name, as it may come off as spammy and turn customers away.
  • Carousel ads allow businesses to showcase multiple products or services in one ad, which increases engagement and click-through rates. However, it is important to find the right balance between showcasing enough products and overwhelming the audience.

4. Boost Your Profile on LinkedIn Showcase Pages

  • Showcase your best-selling products or services on the page and provide high-quality visuals to grab the audience’s attention. Also, try to keep the content concise and informative, focusing on how your offerings can benefit potential customers.
  • If your company has something unique and valuable to offer, you have a competitive edge over other companies in the market. By highlighting your strengths and demonstrating how your products or services can solve your customers’ problems, you can establish a loyal customer base and increase your revenue. 
  • Basically, it is all about understanding and meeting the needs of your customers and communicating effectively with them to build strong relationships and trust in your brand. By doing so, you can create a sustainable company that continues to “grow and thrive over time.”

5. Post Job Advertisements and Recruit

Posting job advertisements and recruiting is crucial to finding talented individuals who can help drive your business forward. 

  • By using LinkedIn platforms and networking with industry professionals, you can attract top-tier candidates and build a strong team that can support your company goals.” This platform has a user-friendly interface and provides access to a large pool of job seekers. 
  • For years, the go-to platform for recruiters worldwide has been LinkedIn’s specialized Recruiter premium account. Small enterprises can also use the Lite edition of the software. This software makes it easy to find suitable candidates for a wide range of positions. 
  • Additionally, the platform allows recruiters to connect with potential candidates directly and provides insights into upcoming job markets. Increasing traffic to the platform through targeted marketing strategies can further enhance the recruitment process and attract a diverse pool of qualified candidates. This can lead to higher retention rates and greater success in achieving organisational goals.

6. Use LinkedIn Sales Navigator to Find Leads

  • This powerful tool allows businesses to efficiently identify and connect with potential customers or clients, leading to increased sales and revenue. By utilising targeted search filters and personalised messaging, it can help organisations reach their desired audience and establish valuable relationships.” 
  • It has some advanced features and tools that allow for more efficient and effective outreach efforts, ultimately improving engagement and conversion rates. In addition, the data and analytics provided can be used to measure and optimise campaigns for even greater success. 
  • LinkedIn Sales Navigator to find leads and track their interactions with your brand. By leveraging these insights, you can fine-tune your marketing strategy and achieve better results over time. 
  • Alternatively, you could also integrate your Sales Navigator data with your CRM system for more advanced reporting and analysis capabilities. Additionally, you could use the insights gained from Sales Navigator to personalise your outreach and build stronger relationships with your leads. Your company may experience higher conversion rates and increased revenue as a result.
  • Furthermore, you could also use Sales Navigator to identify new prospects based on their job titles, company size, and other relevant criteria. This can help you expand your customer base and target high-value accounts. 


By implementing effective promotional strategies and focusing on the needs of your target audience, you can attract new customers and strengthen your relationships with existing ones. As a result, your company can achieve sustainable growth and success in the long run. 

In this era of digital transformation, it is important to leverage technology to optimize your operations and engage with customers effectively. By staying ahead of the curve and consistently delivering value to your audience, you can build a loyal customer base and establish a strong reputation in your industry. 

LinkedIn is a great platform for professional networking and showcasing your expertise, but remember to keep your content relevant to your industry and audience. You can also engage with other professionals and participate in industry discussions to increase your visibility. 

One of the leading influencer marketing agencies, Vavo Digital knows that LinkedIn marketing is all about making an impact in the industry. That’s why we encourage our clients to actively network and collaborate with others for better brand exposure. If you’re interested in learning more about networking opportunities or want guidance on how to establish meaningful connections with industry leaders, our team is always available to offer support and advice. 

Send an email to, and we’d be happy to connect with you and discuss ways to help you build your network and advance your career. Our experienced team can provide you with valuable insights and strategies for effectively networking and making meaningful connections with professionals in your industry.

Note: The image used in the blog is for descriptive purposes only, all rights belong to the owner.

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