LinkedIn Analytics: 7 KPIs You Need To Track From LinkedIn
Over the course of the last few years, LinkedIn has expanded into much more than simply another job site. It’s one of the best places to find leads for your business-to-business (B2B) sales approach and is increasingly popular among business people. In-house marketers can also benefit significantly from becoming familiar with KPIs as a means of gaining insight into their audience.
So, LinkedIn analytics is becoming a potent tool for bringing in new customers, and doing so requires keeping tabs on the right key performance indicators.
In light of this, this blog post will explain in depth about LinkedIn analytics ; seven key performance indicators (KPIs) that all B2B professionals and marketers should keep an eye on. Let’s get started with the list.
- Engagement Rate
The percentage of LinkedIn users that interact with your content is known as the “engagement rate.” Any interaction on a user’s part, such as a like, a comment, or a share, is considered engagement.
The greatest way to track what your audience likes is to observe which posts get the most comments and likes. If you know what your followers are interested in, you can tailor your future postings to increase the likelihood that they will become qualified leads.
- Followers’ growth rate
Source: Social Insider
A high growth rate of followers might be a sign of a successful account and lead to more chances to connect and collaborate. People think that sites with a lot of followers are reliable places to get information. So, keeping track of how many people follow your page/account is important if you want your brand to expand.
Your followers have a higher chance of viewing your posts on your personal profile or company page. It’s great to see that people have decided to follow you, which means you are doing something right!
- LinkedIn page/profile views
The number of times other LinkedIn users have seen your profile is known as your “page view count.”
The more people look at a LinkedIn profile, the more popular and influential that person is thought to be. This indicator is helpful for marketers as it shows how many possible contacts a profile has.
- Followers’ demographic
Knowing your demographic and the kind of people who might be interested in your goods and services is essential for any business owner. Keeping tabs on the demographics of your LinkedIn followers will help you understand this. Furthermore, by keeping tabs on the demographics of the followers, marketers can evaluate the efficacy of your advertising and make improvements as needed.
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- Conversion Rate
One of the most valuable metrics you can look closely at is your LinkedIn conversion rate, which reveals how well your campaigns are generating leads and revenues.
Did you know that the conversion rate on LinkedIn is only 2.74%, according to a recent study? It means that only 3% of people who visit the site become potential customers. That is why it is essential to track the conversion rate of your ad campaign, which allows you to keep a keen eye on your potential clients.
- Click-Through Rate
You can measure your click-through rate in two areas with LinkedIn KPIs. On your company page, you may keep track of how many times the custom button is clicked. Or, you may track how many people click on your content.
To learn more about the kind of material that piques your readers’ interest and inspires them to click through to more pages, analyze which of your posts receive the highest click-through rate. That will allow you to fine-tune future pieces and gain insight into your readers’ preferences and wants.
Attracting new followers and generating leads is a great feeling. But you always need to be thinking of your bottom line. Also, it’s important that you know how much money you’ve spent on each individual lead. Fortunately, LinkedIn allows you to track the cost per conversion of your marketing efforts.
This KPI details the total cost of each conversion from a marketing campaign. You can’t tell if your marketing efforts on LinkedIn are paying off if you don’t know how much money you’re making from them.
However, if you want to figure out the top marketing trends of Linkedin, then this blog post can help, “Top 7 LinkedIn Marketing Trends to Lookout for in 2023.”
In 2023, LinkedIn will be a potential goldmine for expanding your business or marketing efforts. The above-mentioned KPIs or Linkedin analytics help you to prioritize your marketing effort so that you will get the greatest ROI for your business.
As one of India’s leading influencer marketing agencies, Vavo Digital understands the importance of using the platform and promoting your LinkedIn campaigns. Want to learn more about how we benefit your business or brand? Then, send an email to firstname.lastname@example.org, and we’ll get back to you as soon as we can.