An influencer marketing platform that connects brands with 20+ categories of social media influencers across 3 social networking platforms in India.

Tips and Tricks to Grow your YouTube channel?

There is no better time to think about growing your YouTube channel.

But why “now”?

YouTube is the second-largest search engine in the world in and of itself. In a day and age where we spend more than 6 hours a day consuming video content, it becomes important to cater to the binge-watching tendencies of the audience.

The boom in video content has attracted a lot of brands and an increase in the surge of youtubers trying to make it big through their marketing techniques. So if you want to stand out and run a successful YouTube channel, it becomes highly important you make use of every tactic available out there.

Below we have listed a few tips and tricks you must take into action to promote your channel and maximize your viewership :

✓  Write engaging, must-see titles!

The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last! Titles can make-or-break your performance. The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. Engaging doesn’t mean clickbait. The best eye catching headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but can damage your channel’s reputation in the long run.

Also, not to miss, keep the title short to around 60 characters and include your keywords in the first half of the title to avoid losing valuable information.

✓  Create customised thumbnails.

Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention.

By default, YouTube snags a screenshot from your video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs can be blurry or out of focus.

Nah! Do some creative work on your own. It’s no rocket science! You can create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of tools like Canva. And when in doubt, just use a stock photo!

Don’t bounce! Remember to respect the 2MB size limit and use high contrast images.

✓  Cross-promote your videos on YouTube

Reach out to audiences outside of YouTube to build community around your channel. Find ways to incorporate videos into your blog, Instagram story, Tweets (GIFs are a fun way to promote YouTube videos on Twitter) and other social media accounts. But make sure your brand’s overall look and vibe is consistent everywhere. Also use different captions every time you post.

✓  Your main target should be Google search results! Watch out.

YouTube is totally killing it when it comes to SEO. And while you shouldn’t totally create

content for search engines versus people, you should promote your YouTube channel with SEO in mind.

Specifically, product reviews, “how-to” and long-form videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). Choose a keyword that prioritize video and suits your content. If you’re in need of content ideas or want to capitalize on a trending buzzword in your industry, consider and figure out how you can do so through your YouTube channel marketing.

✓  Interact with your audience

Engagement doesn’t end at creating content. The most successful YouTubers constantly monitor and interact with their fans and viewers. Respond to your audience’ comments, especially the negative criticism. Use analytics to identify your top fans and show them some extra love and attention. Your viewers and your subscriber count will thank you for it.

One of the most effective ways to build a community is audience Q&As. Ask your

subscribers to send you questions by commenting, e-mail, or tweet and then create a video to address them. By showing your followers that they matter, you’ll boost watch time, view counts, and engagement. Moreover, Q&As can be lifesavers when you’re out of fresh content ideas.

You can even go live to interact with your audience.

✓  Don’t miss making playlists!

If you love playing around with themes, then creating playlists is one best ways to promote your YouTube channel. These playlists are nothing but a collection of videos that is more likely to appear in YouTube’s ”suggested videos” section. It creates visibility and lets people watch more videos around one theme they love.

However, there are two ways to create such effective playlists:

On your channel page: It means grouping your channel videos under one particular theme. The main benefit that YouTuber gain from creating a playlist here is that this will keep viewers on their channel and not competitor’s channel.

Collect videos from other YouTubers: Here, you can approach other Youtubers or influencers creating videos on the same theme. It can encourage them to share these playlists on their channel too.

✓  Branding is the next big thing!

It is so ironic that even when everyone knows how necessary branding is, not everyone follows it.

Branding your YouTube channel will encourage your audience to look at more of your videos and follow you consistently. Secondly, it will help in increasing your brand awareness and get more visitors to your channel. Talk about your brand and its personality, and let your audience know that they matter!

Great branding never did wrong to anyone!

A mix of trending and evergreen content

There is nothing better than balancing trending content with evergreen content.

Yes, keeping up with trends is always a good idea. But staying consistent with the content that never went out of style is a great idea. Believe it or not, but sometimes a mix of old and new is one of the best experiences you can give to your audience. Content formats like how-to guides, tools and resources list, stat collection still do wonders for many.

So get ready to ramp up your YouTube presence and start seeing real business!

Post a Comment